Web Genome Project Maps Two Million Links

Press Release, VortexDNA, Christchurch, NZ January 14, 2010. The Web Genome Project, an organization devoted to creating a virtual topography of the web, has mapped its first two million pages. Users are now able to sort their Internet search results based on the personal relevancy of these two million web pages.

The Web Genome Project is backed by predictive data company VortexDNA's technology. It works by creating a numerical profile, or 'genome', for people and pages on the Internet. The process begins when a person completes a short survey to determine their seven digit 'intention genome'. This genome is a personal, yet not uniquely identifying, numerical representation of that person's current purpose and values. As the person visits web pages, they impact the genomes of those pages and their own genome evolves.

The mix of insightful genomes and personalized search results is drawing more and more people to participate in the Web Genome Project. The Project aims to have ten million links mapped in 2010.

For more information, please email branton@vortexdna.com or phone +64 3 376 4549.