Case studies

Google Search® Case Study

The unique VortexDNA process is predictive of link relevance to individual users, with no clickstream monitoring and no search tracking. In 2007 this predictive process demonstrated a 14% improvement of click rate against Google Search® results.

CNN.com Online Advertising Case Study

Seven million impressions of four ads were served up on CNN.com. The results demonstrated an average clickthrough rate improvement of 27% for the top decile of predictions. This suggests that the VortexDNA process provides a powerful new method for improving online clickthrough rates without the need to track user history, set cookies, or store any personally identifiable user information.

US Auto Insurance Case Study

In 2008 VortexDNA carried out a detailed analytical project with a leading US auto insurer to improve their prediction model using VortexDNA data. The study successfully demonstrated the ability to generate fairer premiums by providing improvement in prediction accuracy for the insurer in question.

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