Better clickthroughs and higher ad rates

Your online ad platform thrives by delivering the right content and advertisements to the right person at the right time. VortexDNA data makes it easier to find that content, those advertisements, and those people.

The unique VortexDNA data characteristic is predictive of link relevance to individual users, with no clickstream monitoring and no search tracking. We create value for all parties: advertisers, platforms, publishers and consumers.

We provide seamless, real-time access to the data.

• Gain added insight for a unique competitive advantage
• Combine greater relevance with greater privacy

In 2007 VortexDNA predictive data demonstrated a 14% improvement of click rate against Google Search results.

In 2009 an average clickthrough rate improvement of 27% for the top decile of predictions was achieved for advertisements on CNN.com.

Download the case studies now.

Your customers see more targeted content and more relevant advertising. You see an increase in clickthroughs -- and an increase in your bottom line.