Better segmentation for higher retention and reduced churn

It's a well-accepted fact that even a small decrease in churn can have a disproportionately large impact on a telecommunication company's bottom line.

As more and more sales, marketing and customer relationship departments adopt a segmented approach to reducing churn, it's more important than ever to segment well. Target your retention budget wisely by using VortexDNA data to identify those customers who are most likely to leave.

We provide seamless, real-time access to the data.

• Target different programmes and offerings to different customers based on what they are most likely to respond to
• Identify and reward your most valuable customers, and those most likely to become valuable in the future
• Effectively allocate outbound personal contact for maximum impact

Download VortexDNA's August 2009 research report on churn and segmentation in telecommunications.